OUTDATED AND OBSOLETE
Bowling Green State University used to distribute a PDF map that served little purpose other than displaying basic locational titles. Students and visitors lacked additional information tied to those locations, such as media, descriptions, operating hours, construction updates, and other details.
Their old map also came up short in attracting students to learn more about the institution. Needless to say, PDF maps serve one small purpose, while an online solution may be able to serve many. BGSU began to search for a solution that could set their school and web presence apart and represent the institution appropriately.
“Prior to partnering with CampusBird, Bowling Green State University’s campus map was outdated, static and lacking in functionality compared to the virtual maps of our identified competitors. Those issues, in conjunction with a university-wide goal to improve recruitment, led us down the path of revamping our campus map. We knew that we wanted a map that would show potential future students the great features that the BGSU campus has to offer, in a format that they would be comfortable with. CampusBird’s proven track record in enhancing the campus maps of colleges across the country, along with their easy-to-use and customizable map management application, are what convinced us that this was the tool we needed to really give our map a makeover.”
Marketing Department, Bowling Green State University