A PROVEN RECRUITMENT TOOL

Advancing Society Through Education

Established in 1910, BGSU offers over 200 undergraduate programs and is comprised of eight academic colleges. Bowling Green enrolls over 17,000 students sitting on 1,300 acres of campus south of Toledo, OH. BGSU is ranked among the best 100 public schools in the U.S. by U.S. World and News Report.

OUTDATED AND OBSOLETE

Bowling Green State University used to distribute a PDF map that served little purpose other than displaying basic locational titles. Students and visitors lacked additional information tied to those locations, such as media, descriptions, operating hours, construction updates, and other details.

Their old map also came up short in attracting students to learn more about the institution. Needless to say, PDF maps serve one small purpose, while an online solution may be able to serve many. BGSU began to search for a solution that could set their school and web presence apart and represent the institution appropriately.

“Prior to partnering with CampusBird, Bowling Green State University’s campus map was outdated, static and lacking in functionality compared to the virtual maps of our identified competitors. Those issues, in conjunction with a university-wide goal to improve recruitment, led us down the path of revamping our campus map. We knew that we wanted a map that would show potential future students the great features that the BGSU campus has to offer, in a format that they would be comfortable with. CampusBird’s proven track record in enhancing the campus maps of colleges across the country, along with their easy-to-use and customizable map management application, are what convinced us that this was the tool we needed to really give our map a makeover.”

Marketing Department, Bowling Green State University

MEETING STUDENTS ON THEIR TURF

BGSU realized the need for a solution that could both attract prospective students and serve current ones. With a large campus, an abundance of content to display, and recruiting initiatives becoming more prevalent, BGSU began looking for a platform that could meet their needs now, and in the future.

In CampusBird, BGSU found a company more than willing to collaborate and solve their complex needs. From the integration of data feeds to seasonal map overlays to a dynamic content management platform, BGSU has the means to accomplish all of their goals.

“The CampusBird team was a pleasure to work with and their knowledge and creativity allowed us to introduce a new-and-improved, mobile-friendly map to our audience. The product includes various features that appeal to our target market such as a search tool, a detailed list of campus buildings and amenities, access to spatial data and a feature for mapping the quickest route to campus destinations. Our new campus map has something for everyone. It helps current students navigate to class on their first day, locate shuttles stops or find the closest dining hall – in fact, they can map out their daily routes prior to ever setting foot on campus! Parents and guardians are able to find their child’s residence hall and important buildings during visits, and faculty/staff can use the map to locate parking, navigate through construction and find technology help desks. We have received nothing but positive feedback from our students, faculty and staff.

From a management perspective, the CampusBird CMS is very easy to use and provides our team with the ability to quickly edit and modify map content with the click of a button. In addition, the CampusBird tool is one that will continue to evolve well into the future with the addition of new features, services and information. We could not be happier with the final product.”

Marketing Department, Bowling Green State University

EXPLORE BOWLING GREEN STATE UNIVERSITY

Click through to BGSU’s transportation category and see how we have integrated their bus tracking system via TransLoc into their CampusBird map for a fully immersive campus experience for visitors and students

Are you ready to transform your campus experience?